Ever felt the need to DEEPLY condition or splurge on hair treatments after an intense hair colouring session? I guess we are on the same boat! Hair care is extremely important when it comes to prolonging the vibrancy of your hair colour whilst repairing the damage from all the chemical processing. You definitely do not want to waste those hard earned moolahs and watch your freshly dyed colour bleed excessively whenever you shower. That is why I choose to switch up my haircare to a sulfate-free formula. I prefer a sulfate-free haircare because it is strong enough to thoroughly cleanse the hair but yet not over strip the colour pigments whenever I take a shower. With my favourite sulfate-free L'Oreal Paris EverPure range, I know my hair (& colour) is in good hands.
If you frequently colour your hair like I do, you will know that it is never fun to watch your freshly dyed tresses fade in just a week. Tried and tested, the new L'Oreal EverPure range not only maintains the vibrancy of my hair colour, it also repairs and defend against daily environmental aggressions. Don't believe me? Above is my Before & After comparison just right after a week in into using the L'Oreal Paris EverPure range. The difference is amazing, right?! My hair is definitely much more tamer, shinier and luscious. L'Oreal Paris EverPure is my new hair best friend and I trust that it will be yours too! ;)
What IS EverPure?
A franchise from L'Oreal Paris's Ever Range that is Made in USA, EverPure consists of 2 lines that are formulated for coloured hair and to target specific hair concerns. One thing to note for sure, ALL the Ever range of hair care are free of sulphates, salts or harmful surfactants. These chemicals can strip off the natural oils of your hair and leave it looking dull, lifeless and damaged.
Sulfates are actually cleansing agents that give you the squeaky clean feeling with a frothy lather. However, did you know that these cleansing agents are actually very harsh to your hair? Have you ever noticed how dry and scratchy your hair is right after a foamy lather? Most of the time, we end up compensating the dryness by spamming hair oils & conditioning masks. By switching up your haircare to something less stripping, you will never face the dry frizzy mess and your hair will thank you for it.
Tried & Tested
To make sure that the L'Oreal Paris EverPure range live up to their claims, I have put them to a test by coating two hair samples with the EverPure Sulfate-Free Shampoo and Brand X, a shampoo containing sulfates. After 5 swirls in the water (you can watch the live action on my Instagram video here), the hair covered with L'Oreal Paris EverPure Sulfate-Free Shampoo has significantly LESSER colour bleeding when compared to Brand X. This proves that a sulfate-free formula not only can protect and repair your damaged hair, it prolongs your hair colour as it does not strip off the colour pigments easily!
L'Oreal Paris EverPure Repair & Defend
Formulated for damaged hair due to frequent colour processing, L'Oreal Paris EverPure Repair & Defend range incorporated the wonders of Goji to tame the post-colouring frizzy mess. The use of Goji not only deeply strengthens & repairs the hair, it also defends it against environmental damage like UV exposure as well as frequent use of heat styling tools.
On top of that, the range comes with the EverPure Repair Remedy Balm that acts like a hair mask and is recommended to be used 1-2 times a week. Infused with Acai palm & L'Oreal's exclusive antioxidant complex, the remedy balm deeply nourishes the hair to restore shine and strength within each strand. This is my favourite too as it is the perfect fit for my hair condition. I also love the invigorating minty scent of the remedy balm, you will feel instantly refreshed after a shower!
L'Oreal Paris EverPure Moisture
Prolong your vibrant colour whilst maintaining your hair's moisture with the EverPure Moisture range. Infused with Rosemary, it helps to lock in 2 times more moisture to give you a head full of luscious shiny locks! With the EverPure Moisture range, you can even maintain your beautiful hair colour for up to 32 washes! That is a month-long promise, I definitely have never had a hair colour that lasted me that long.
Accompanying the basic hair care regime of shampooing & conditioning, the EverPure Moisture range also comes with a EverPure 10-in-1 Elixir. It consists of Indian Lilac to transform your dull lifeless hair to reflect colour radiance with its power-pack 10-in-1 benefits. Definitely a must-have in your hair care routine!
How To Use
L'Oreal Paris EverPure Repair & Defend range is an integral part of my haircare routine. Here is a full rundown on how I would typically go about when it comes to washing my hair everyday. Yes, I do wash it everyday even though it is not advisable, I simply cannot stand the humidity here in Singapore. Lucky for me, at least the EverPure range is sulfate-free so I need not worry about over-stripping the natural oils of my hair! In fact, my hair has never been smoother and shinier!
Step 1: Shampoo
Using it like a normal shampoo, I will usually start from the crown of my head and work it downwards as it is usually the scalp that is the oiliest. Being sulfate-free, one thing you will note for sure is the lack of the frothy foam. You need not fear, the shampoo definitely cleans the scalp thoroughly but it never leaves you with the scrunchy dryness like most over-the-counter shampoos does.
Step 2: Conditioner
I LOVE working my conditioner on my hair tips as usually, that is the part with the most tangles. After conditioning with L'Oreal Paris EverPure Repair & Defend conditioner, I feel that my tresses are significantly smoother and shinier. With the excess, I will work it through the top part of my head. Plus points for it smelling great too!
Step 3: Hair Mask
Well, a little birdie (aka my stylist) from my trusted Mi The Salon actually advised me to mask my hair everyday! I have been doing this on alternate days because I simply do not have the time but have noticed how much softer and more manageable it is after every session. If you do not have the time, my favourite trick is to mix both the conditioner & mask together and leave on for a good 20 minutes. Rinse off and you will be rewarded with bouncy soft hair!
I have been an avid user of the Ever range due to its amazing hair-loving formulation. Started off with the EverSleek range months ago and am currently hooked on the EverPure range due to my bleached & coloured hair. After switching to the L'Oreal Paris EverPure range which is more suitable to my current coarse and frizzy hair condition, I noticed that my tresses are much tamer and shinier just after the first wash! There are less breakage and my hair is so much stronger now. Even on lazy days, my second-day hair still looks equally fabulous!
On top of that, the L'Oreal EverPure range is so strategically priced, it provides salon hair care standards without burning a hole in your pocket. How often can you find such great quality at this price point? You can refer to the rundown below:
EverPure Shampoos & Conditioners: SGD$15.90
EverPure Defend & Remedy Mask: SGD$19.90
EverPure Moisture 10-in-1 Elixir: SGD$21.90
After changing up my haircare to L'Oreal Paris EverPure Repair & Defend range, my hair is looking sleeker than ever! Just look at that shine! I have never had such natural shiny locks. Most of the time, I will have to fake it with a little hair oil but this is au naturale and I am loving it! Are you convinced into switching up your haircare for one that is sulfate & paraben-free? Well, hit up our local drugstores like Watsons & Guardian or you can find this range at leading supermarkets & hypermarkets. Do your hair a favour, stop stressing it out with harmful chemicals. You can have gorgeous hair too! ;)
Thank you for reading!