Hey there! Today's blog post will be all about CLEAN Fragrance latest new line, CLEAN RESERVE. I saw CLEAN stocked in our local Sephora months back and was introduced to the brand by one of their staffs. Turns out, CLEAN is actually one of Oprah Winfrey's favourite scents! How cool is that?!
Anyway, I was privileged to be invited to their press launch last week to preview their latest line, CLEAN RESERVE. This new line is really interesting because you can actually layer the scents to create something that is unique to you. Have you ever noticed how your perfume smells differently throughout the day? Well, that is because in normal perfumes, the top notes (the first whiff you get from your perfume) evaporates really quickly, leaving the middle (heart of the perfume) and base notes to last throughout the day. As for CLEAN RESERVE, each scent is linear (something new I learnt during the press launch), which means there is little movement between the top to base notes making it ideal for layering.
If you are a into fragrance, you would know that there are not a lot of fragrances available readily in the market that are specially made for layering. I only know of two, one stocked in Sephora which is Solinotes (I own and love layering Ambre & Figuier), & the Elisabeth & James Nirvana White & Nirvana Black which is not available in Singapore yet. With the launch of CLEAN RESERVE, you can now be the boss of your own fragrance and wear something that is both tasteful & unique.
The press launch was held in Terra Rooftop Bar at Suntec City last Thursday. I was blown away by how well the venue was decorated to be in sync with the brand. I mean come on, fresh cucumbers on set? Yes! Also, the staffs at the bar were really lovely by constantly offering us canapés and drinks. I met the super pretty & sweet Eugenia (@pinkyniakoh) and we probably had more drinks than we should.
Aside from the mingling and all, we had the chance to get first sniffs of all 9 scents which makes me want to just grab my favourites and run away! My ultimate favourites are Rain & Velvet Flora. Rain is a [Reserve Blend], which is a new edition of their current Rain in the CLEAN collection. There are also two other [Reserve Blend] which are Skin & Warm Cotton.
Rain is a crisp, fresh and earthy scent which instantly makes me think of walking in a lush green garden with a hint of floral elements blended together. Rain is best paired with Warm Cotton & Skin. Personally, I would layer Rain with Warm Cotton because I feel that Warm Cotton can actually tone down the Earthy elements of Rain which may be too strong for some people. Warm Cotton as the name suggests basically smells exactly like clean warm linen fresh out of the laundry. Not sure about you guys but I actually have a strange obsession for smelling freshly washed clothes so combining both Rain & Warm Cotton is like a perfect fusion for me!
I got introduced to the sustainability efforts done by CLEAN RESERVE and I was really impressed by them. I try to be as eco-friendly as I can by using less plastic bags, bringing my own water bottle, recycling etc; but my tiny efforts only have a small impact on our great big world. For a company to have Clean Conscious weaved into their brand image is really commendable and a huge contribution towards a sustainable Earth.
CLEAN RESERVE uses raw ingredients that are cultivated & harvested in environmentally friendly ways. You might question the credibility of this point but their manufacturing facilities actually use 100% solar energy to function. That means no burning of coals for electricity and thus reducing their carbon footprint! They are so committed to sustainability that even their packaging is eco-friendly. The sturdy glass bottle that you are holding is 100% recyclable and the carton box that comes with your fragrance is made up of FSC paper. So not only will you be smelling great at the end of the day, you will feel better because you have played a part in a sustainable Earth.
Pictured above is a 6 Piece Travel Spray Collection which can be found on Sephora.com. I think this set is really great if you are interested in experimenting with layering. It retails for USD$45. I am not sure if Sephora SG will be stocking this but I am crossing my fingers because I REALLY REALLY want it! I am a sucker for packaging and just look at how gorgeous it is? *hyperventilates*
As I have said previously, there will be 9 new scents in the CLEAN RESERVE line and they are:
Head to your local Sephora store to get a sniff of these 9 newly released CLEAN RESERVE scents. The main CLEAN line is already in stores. This Eau De Parfum [100 ml, 3.4 Fl. Oz] retails at an affordable price of SGD128.
Lastly, thank you 37comms for the warm hospitality & extending an invite out to me.
Have a wonderful day loves!